Agency vs In-House Link Building: Compare the Work and Costs
Companion worksheet · Linkade Editorial

SCOPE
Asset / audience / campaign objective:
Task | agency owner | internal owner | approval required
Research / contacts / drafting / sending / replies / verification:

VENDOR EVIDENCE
Redacted sample is real or illustrative:
Fit reasoning / contact source / message / verified placement:
Duplicate / decline / opt-out handling:
Mailbox and suppression ownership:
Commercial arrangements disclosed:

COST
Quote / included scope / commitment:
Internal hours x stated rate:
Excluded tools / asset work / other costs:
Comparable total:

PILOT
Acceptance criteria:
Review dates:
Exit / handover plan:
Open conversation and placement ownership:
Decision and unresolved questions:

Guide: https://linkade.ai/guides/agency-vs-in-house-link-building