Measure Link-Building Outreach: Prospects, Replies, and Placements
Companion worksheet · Linkade Editorial

MEASUREMENT DEFINITIONS
Cohort / asset / first-contact window:
Observation period:
Opportunity vs contact vs message rules:
Duplicate / bounce / automated reply treatment:

COUNTS
Discovered:
Qualified:
Contacted prospects:
Total messages (including follow-ups):
Useful human replies:
Pending additions:
Verified placements:

RATES
Metric | numerator | denominator | counts | percentage
Report zero denominator as unavailable:

ADDITIONAL EVIDENCE
Referral source / analytics event definitions verified:
GSC property / dates / dimensions / filters:
Other changes during period:
Provider estimates labeled separately:

DECISION
Observed bottleneck / alternative explanations:
One next adjustment:
Next comparable review date:

Guide: https://linkade.ai/guides/measuring-link-building-outreach